Dr. A. Prakash

B.Sc., PGDBA , Ph.D.

Professor & NBA Coordinator, Experience: 32 years

Email: [email protected]

Academic and Co-curricular Responsibilities:

Teaching management students: Marketing Management, Business Communication, Business & Industries, Business Environment, Entrepreneurship Development & New Venture Creation, Customer Relationship Management, Fundamentals of Services Management, Innovation Management, Managerial Communication, Supply Chain Management, Brand Management, Sales & Distribution Management 

Courses Handled:  MBA & PGDM

Additional Responsibilities as per NAAC or NBA : NAAC Coordinator,  NBA Coordinator

PAPER PRESENTATION - INTERNATIONAL, NATIONAL AND STATE WIDE SEMINARS : 

Published few papers at both state and National level on the topics like

• Customer Relationship Management, Strategies in Manufacturing Industries and Medium and Small Enterprise sector in India.
• Published papers are” The enablers and deterrents for an Organization to operationalize Customer Relationship Management (CRM) in Indian Manufacturing industry” (published in ISSN:2249-6920),
• “The operational issues of implementation of Customer Relationship Management strategies in Manufacturing Industries - Medium & Small Enterprise sector in India” (published in ISSN 2231-5780)
• “Improving bottom-line by implementing sharper Customer Relationship Management in Manufacturing Industries - Medium & Small Enterprise sector in India” (published in ISSN 2249-8834).
• Author of a book “Marketing Management for Realty Management Studies” which has been certified by the Directorate of Employment and Training, Government of Karnataka State

Faculty Development Programs

• GST : Grow Sustain, Transform : Faculty Development Workshop on 19^th August 2017 at IIBS
• Gnana Vikas : Intellectual Property Rights – Significance in Business & Research on 23^rd Sept 2017 at IIBS

Research Area :  Customer Relationship Management,  Marketing Management

Has secured Ph.D. in Management specializing in “Customer Relationship Management”. Graduate in Science, and a post-graduate Diploma in Management. 

Attended Executive Training Program at Indian Institute of Management, Bangalore on “Managing Knowledge Organizations”.

Has total work experience of 32 years that includes about 6 years in teaching and 26 years in IT industry in business development in India and overseas.

Teaching in Management Schools providing students the professional business knowledge and enhancing their Communication Skills. Train students on Team work & leadership capabilities and also to higher analytical thinking.  Was Professor  & Head of the Department, Commerce & Management Studies, Don Bosco Institute of Management Studies, Bangalore.

Participated in “India-Japan Global Partnership Summit” held at Tokyo, Japan; from 5th to 7th September 2011 attended forum on Education sector collaborations.